OFF HOURS ORIGINS

A long time coming, and a lifetime to roam

After different roles in the travel & hospitality industry, we’ve expanded our horizons to help more people discover and embrace moments offline.
We work closely with clients who co-sign our philosophy and consider ourselves an extension of their marketing teams, offering a collaborative approach to digital marketing. Time is precious and more meaningful when shared—let’s while together.

@OFFHOURSSOCIAL
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CURRENT SERVICES

SOCIAL MEDIA STRATEGY

How we spent 2024: driving 40M+ organic impressions. Our strategy system is designed to captivate audiences and turn them into frequent visitors. Consider this offering your roadmap to results by way of increased impressions, engagements, and website clicks—without committing to monthly management services.
A thorough brand and social channel deep-dive that feels akin to submerging yourself in a luxury resort’s pool is the driving force behind this research-backed and comprehensive plan, poised to deliver optimal results.

Brand analysis and positioning
Target audience and buyer personas
Objectives and goals

Content and distribution strategy

Grid curation

Engagement strategy
Keyword and hashtag analysis

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SOCIAL MEDIA MANAGEMENT

We live and breathe hospitality—which extends to how we serve clients. Our studio tailors each proposal to your singular needs and goals. In-depth strategy and sophisticated creative direction inform content selection that translates your values, voice, and positioning into memorable metrics.

Instagram, Facebook, LinkedIn, and TikTok
Reels & stories
User-generated content
Keyword & hashtag strategy
Community management
Reporting

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CONTENT PHOTOGRAPHY & VIDEOGRAPHY

Our kind of people are the ones that know every detail matters— the precise configuration of a cocktail garnish or the impossible plushness of a hotel robe. We strive to inspire with snapshots of leisure that feel both transportive and authentic to each brand we work with. We provide one-time packages to prime your social presence for success and ongoing packages to drive visitors to return again and again.

Discount for social media management clients (see service above)
Creative direction and mood board
Shot list
Sourcing models/props (if desired)
Onsite management and direction
Photos edited and delivered according to your specific brand style and tone
Videography for reels and TikToks

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PAID ADS

We know first-hand that it pays to spend. A bonus night away. Waived valet fees. We’re always looking for natural opportunities to boost our marketing efforts—and make your resources go further. Through leveraging existing assets and implementing savvy social advertising, we drive high-quality and cost-effective conversions.

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INFLUENCER MARKETING

Moments meant for savoring: it’s what we showcase best. And even better with the support of our network of content creators and influencers. Off Hours partners share our same passion for spreading an offline state of mind while using their diverse networks to drive more seeing, staying, and sharing.

Influencer outreach and communications
Influencer agreements
Content management
Metrics and results

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SOCIAL MEDIA TEMPLATES

Balancing creativity with strategy in your social content can often feel like a dance. For creatives looking to elevate your content, our curated collection of fully-customizable templates is designed to streamline your creation process for less time spent working and more time spent whiling.

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FOUNDER

BRITTANY
LAURO

Former social media & content manager for Discover Newport and a recipient of Destinations International’s 30 Under 30 award, Brittany is the visionary behind Off Hours and has been recognized for her ability to craft compelling narratives that resonate with audiences.

Honing her skills for over 10 years, she began her career immersed in the simple pleasures of New England life. Her journalism foundation and role at the county’s travel and tourism bureau fueled a passion for uniting people with places and experiences around the world.

Brittany founded Off Hours to connect people near and far with places worth exploring. And while she lives to luxuriate across the globe, she maintains there’s nothing quite like coming home.